Even if you're part of the 50%+ part of America or the 98%+ part of the world that doesn't vote in the US or pay very close attention to the process - there are BIG business lessons to be learned from even just this single photo comparison.
[Learn What that Lesson is...]
On the left is a photo from the 2008 Democratic National Committee Convention in Denver last night - it's a pep rally for the guy who wants to be president. On the right is a still image from a video of the CURRENT Philippine President moments before she was to deliver a message on TV.
Why is Michelle Obama standing before
Because she's telling people how she grew up and what she believes in.
- Dozens of Television Cameras
- Thousands of live cheering people
- Millions of at-home viewers
- With her Name and Image blasted on the Jumbo Vision?
Why is the Philippine President standing in a doorway before an address? Because she's waiting for dozens of blank-faced assistants and technicians to properly display the teleprompter and change the design of the desk where she will sit.
There's something strange about seeing the leader of a nation waiting in a small doorway for the event to be set up properly.The lesson here is clear - Take care of your image. Is your company van falling apart? Are your representatives poor-spoken? Is your website stuck in the style of 1998? Do you realize that's a decade ago?
Not only did the Democratic Convention LOOK the part - the presentation was complete. Michelle Obama didn't step on stage until after a 7-minute video (complete with soundtrack) creatively told her story - narrated by her mother. Then her former pro-basketball brother came out and went further into the "Michelle of today." Cue up the theme song - and NOW we get to see her.
THAT is an entrance.
THAT is taking care of your image.
THAT is taking care of your image.
You make it easy for people to say 'Yes' to whatever you're offering when you purposefully, creatively, and SPECIFICALLY present the image of your brand. Your business is your life. It should be as important to you as the presidential election is to a potential president.
Take another look at what you're doing for your image.Oh - and if you're interested - here's the video of the President getting a bit frustrated - it's long so you might want to click and drag to the parts where you see Yellow:
2 comments:
This was very interesting and your point was well taken. It is important to watch your image because what you display is what will enter the minds of your consumers and sales.
It reminds me of Target's clean stores, nicely stocked with bright red colors compared to a KMart store with things all unorganized.
That's exactly the point I was after, but I hope more than just see how big businesses are or aren't - I wanted to use them as an example that displays how powerful it is - so then small business owners start thinking about how seriously they take their own image.
How are THEIR isles?
How is their marketing?
Do THEY have their logo displayed prominently?
Do they even HAVE a logo and slogan?
I agree - target does more for their image.
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