Business Power: More Customers

“If you Feed them,
They will come.”

I might be crow-barring these images into the business section but they'll illustrate my point as well as anything else.

The point? Consistency creates comfort - and comfort means trust...and TRUST means money, opportunity, development - everything.

Did you know that your website will be ranked higher if it has been registered with you for a longer period of time? Even the search engines need to know that you will be consistently present before they start to 'trust' you by increasing your rank. Who wants to use a search engine if the results are poor-quality websites that offer little or no requested info?

In my article on the power of authority...

I mention a few examples of how you can show people that you ARE an authority - but the whole point of creating authority is to gain trust. Nothing is more important about your relationships - whether business or personal - than the level of trust you have with the other person. Especially in the world of the internet where you can't look the business owner 'square in the eyes' (eyes are round - why 'square'?)

Authority is a quick route to trust, and this power of consistency is another route that takes time to develop but pays you over and over again with momentum. There's more than one way that you can be consistent and they will all add up to more customers and more loyal customers for you. For instance, just by virtue of the fact that you have a location can start building major trust with people who know nothing about you.

Part of the reason why presenting your physical location on your business site is so important is because it shows a few things:

1. You're not hiding. You're completely forthcoming about where you can be found.




2. You've likely taken legal steps to register your business and purchase business property. If you're 'legally' in business - stamp of approval from The Law - you're more trustworthy.




3. Going through these steps takes time - means you've put consistent effort into creating the business.

Note: Adding an 800 number is the icing on this cake.

More Ways You Can Be Consistent:

Present Your Theme and Repeat.

This is related to your branding. The theme of your business should run throughout your store or website. Hundreds of thousands of small businesses neglect to display their brand name and logo all over the store, but consistently reminding people who they are trusting will play a bigger role in influencing them to come back to you next time.

Newsletter. Updates. Contact

However you communicate with potential clients or customers - you've got to be consistently doing so. Don't try to track the effectiveness of your efforts after a week or even just a few weeks. That isn't consistency. You might have a problem with consistency because it flies right in the face of 'getting rich quick' - but then you have bigger problems if that's what you're after.

Even if you promise people a little less, or you do a bit less - but you do it CONSISTENTLY - you'll be doing yourself a favor in the long run.

When you're consistent as a seller or a negotiator or a speaker or an employee - when you do what you say and you follow through regularly - people will begin to trust you.(And so will hummingbirds.)

Read more about these birds at moondesignslive.com, search: "hummingbird"