Business Trick: Persuasive Selling I

The Stringing 'YES!'

Here's a quick selling tactic that you have definitely run into, but you probably forget to actually use during your sales pitches, letters, negotiations, and even job interviews: The Stringing YES!

Do you want to learn more?
Have you been looking for ways to improve your business skills?
Wouldn't you finally like to learn something valuable for free?

Yes. Yes. Yes.

Now buy my product!

[Master the Technique]


And....you're supposed to follow the pattern that we've already established here. This selling tactic is based on the human tendency to form habits quickly. Sellers are banking on that tendency - expecting you to form a habit within 20 minutes or less.

And it works.

Here's an example of a sales-pitch web page that uses the stringing yeses in a more clever way:But wait - where are the questions that produce the 'yes' answer from me? Well - this clever little site is using rhetorical sentences - you agree to obvious statements.

“Everyone KNOWS you do this IF you want to make money online.”
Yes. I want to make money online - and oh - everyone knows that? Ok, then I know it too.(Using peer pressure to get you to agree....and you thought you got away from that after high school, right?)

“If you love what you've seen so far...”
Yes...

“...and you're ready for me to do tons of stuff for you...”
Yes...

“Then just keep reading.”

From what you see it looks like this letter is about to ask you to purchase - but you'd be way off. There's still another 500 words or so to get you to say 'YES' 100 more times in 100 different ways. They REALLY want that word tattooed in your brain so when it comes time to ask you for the purchase - you've been looking forward to it all along!

The 'Stringing Yes'. It works - but I hope you'll start using it to sell products that actually provide Value!