Commercials that Work: Press Play.

The More Fun,
The More Effective.

David Elsewhere is just trying to enjoy some of his daily robot dancing(modeshifting) in the middle of the streets of LA when people keep interrupting his groove by calling his motoRokr: Mp3 Player / Cell Phone.

I've seen creative ads before - the old guy who break dances for Great America, the cavemen for Geico - but this one drives home the point that it doesn't need to cost thousands to make a commercial stickily effective.

Think of the most popular YouTube videos:
Creativity + camera = featured on the national news.

Advertising works. That's why even the biggest multi-billion-dollar corporations with millions of regular customers STILL heavily advertise on a daily basis. Do you think your start-up will need to put much thought into marketing?

What you don't have in cash you can make up for in creativity. That has always been the case, but today that's even more true. It's easier today to spread your message to more people for a smaller dollar amount than ever before in history and thanks to CONSTANT technological improvements - it's always getting cheaper to do more and more.

You'll be hard-pressed to find a company using the same ad campaign from one year to the next - so if you're still banging out that same phrase with the same design - you've bored your audience.

FACT:

Arnold Schwarzenegger is an undisputed body-building mega success. In his first book he explained one of his tricks to getting his muscles to another level was to SHOCK them. After continually doing the same routine on his biceps, they basically anticipate what's coming and they figure out ways to make it easier on themselves. So once a week he chose a muscle group and on that day he exploded them using new exercises. He shocked them - forcing them to grow in new ways.

Shock your target market once in awhile.

Get creative and be playful about it. Having fun is magnetic. It will come through in your ideas and be apparent to your audience. Here's some inspiration:

David Elsewhere, Modeshifting

The Geico Cavemen Series